Varien has created an amazingly powerful and widespread e-commerce script for online stores. It is an open-source platform that uses MySQL databases and Zend PHP. This platform has a flexible merchandising engine that helps to set up product catalogs in order to increase your average order values and support your business.

Magento won renown with such web stores as Tool King , Samsung, GAP, 20th Century Fox, Lenovo, Nestle, Time Out, Skype, Nokia, barackobama.com, Movado, Giro and many others.

The Magento’s strong point is that it is intuitive when presenting your products. It is easy enough to create your products’ catalog and then manage it, add more than one image for the same item. It gives a lot of opportunities to your customers, for example they can review your products, create their accounts, track their shopping history, create wish lists, filter products and then compare them.

Magento allows you manage several stores from one admin panel, that can really simplify you work. At the same time you can also manage localized versions of your sites as well as international ones.

Site management also offers One-Click Upgrades, 100% customizable design using templates, Multi-Lingual and multiple currencies support, Flexible tax rate supports US and International markets, Google Website Optimizer Integration for A/B along with Multivariate Testing.

Search Engine Friendly URL structure and SEO tools worked out by Magento will promote the attraction of a number of new perspective customers.

Checkout process is intuitive and one-page. Customers can ship to multiple addresses in one order, you can integrate with various payment gateways as well as with alternative payment methods and many more!

Optimize your online store for better results: use all Magento’s options to analyze what product your customer looked through and for how long he spent on your website. You can try marketing promo tools – use coupon codes, organize price promotions. There are also various free Magento themes as well as paid ones, use Magento addons and templates created by CartTuning to create your own unique and eye-catching website with ease.

If you want to learn more about Magento, visit the Magento demo or Magento showcase stores. Try Magento Enterprise with its additional offerings. Browse around in order to build your own opinion.